The recommendations module has two types of recommendations that you can set up in different ways:

• featured products
• Upselling & cross-selling

featured products
The name tells it as it is: products that you want to put in the spotlight. You can set these up based on a rule or manually and then publish them in product blocks on your website.

featured products can be used on different parts of your webshop, such as homepage, category pages, landing pages, and shopping cart. Below you'll find some examples.
 

Type of product	Applicable to
Bestsellers	Homepage, category page, landing page
Inspirational products	Category page, landing page
New arrivals	Homepage, category page, landing page
Relevant today (for example when linked to weather services or other dynamic data)	Homepage, category page, landing page
Trending products	Category page, landing page
Best of ...	Homepage, category page, landing page
Products based on the seasons	Homepage, category page, landing page

 

Upselling & Cross selling
You can use upselling and cross-selling on your product detail pages. Examples are product recommendations to complete an outfit, recommend an alternative, more expensive product or a product from another brand or color. Well set up upselling and cross-selling rules can really increase your order value. Below you'll find some examples of different types of upselling and cross-selling recommendations.

 

Type of product	Example
Matching products	Complete your outfit (show a top and a pair shoes with a pair of pants)
Alternative products	Comparable products but more expensive/cheaper/more margin/more popular et cetera. Comparable product in another color or from another brand.

Tip: If you use cross-selling to complete an order, it's essential that the visitor does not leave the product detail page, as the customer has already found the desired product. It's important not to frustrate the purchase by navigating to another product without placing the original product in the shopping cart.

You could do this by opening a pop-up when clicking the selected cross-sell item. You can't set this up in Tweakwise, your developer will need to facilitate this.