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Featured products
Featured products

The recommendations module has two types of recommendations that you can set up in different ways:

  • featured products
  • Upselling & cross-selling

featured products
The name tells it as it is: products that you want to put in the spotlight. You can set these up based on a rule or manually and then publish them in product blocks on your website.

featured products can be used on different parts of your webshop, such as homepage, category pages, landing pages, and shopping cart. Below you'll find some examples.

Type of product Applicable to
Bestsellers Homepage, category page, landing page
Inspirational products Category page, landing page
New arrivals Homepage, category page, landing page

Relevant today
(for example when linked to weather services or other dynamic data)

Homepage, category page, landing page
Trending products Category page, landing page
Best of ... Homepage, category page, landing page

Products based on the seasons

Homepage, category page, landing page


Upselling & Cross selling
You can use upselling and cross-selling on your product detail pages. Examples are product recommendations to complete an outfit, recommend an alternative, more expensive product or a product from another brand or color. Well set up upselling and cross-selling rules can really increase your order value. Below you'll find some examples of different types of upselling and cross-selling recommendations.


Type of product Example

Matching products

Complete your outfit (show a top and a pair shoes with a pair of pants)

Alternative products

Comparable products but more expensive/cheaper/more margin/more popular et cetera.

Comparable product in another color or from another brand.

Tip: If you use cross-selling to complete an order, it's essential that the visitor does not leave the product detail page, as the customer has already found the desired product. It's important not to frustrate the purchase by navigating to another product without placing the original product in the shopping cart.

You could do this by opening a pop-up when clicking the selected cross-sell item. You can't set this up in Tweakwise, your developer will need to facilitate this.

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