The E-commerce Report in Insights will give you a deeper understanding of user behavior and preferences through detailed search and click data. Optimize your marketing campaigns by analyzing click-through and conversion rates and identify gaps in product offerings and search functionality to improve user experience and satisfaction. Use this as a valuable tool for driving your e-commerce success.
The report uses both data from your Google Analytics 4 integration, as collected data by Tweakwise.
The data is build up based on the following sources:
Total Sessions
Displays the total number of sessions on your e-commerce site. This metric helps you understand the volume of traffic your site is receiving.
Source: GA4
Total Searches
Shows the total number of searches conducted on your site, providing insight into user engagement and interest in your products.
Source: GA4 (view_search_results)
Conversion Rate
Indicates the percentage of sessions that resulted in a purchase. This metric is crucial for assessing the effectiveness of your marketing and sales strategies.
Source: GA4 (purchase)
Click-Through Rate
Represents the ratio of item clicks to item views, often used for search or product listings.
Source: GA4 (view_item_list, select_item)
Total Active Users
Displays the number of unique users who actively engaged with your site. This helps in understanding the reach and engagement level of your site.
Source: GA4
No-Result Rate
Shows the percentage of searches that did not return any results. This metric can help identify gaps in your product offerings or search functionality.
Source: Tweakwise logging.
Total Revenue
Displays the total revenue generated from your e-commerce site. This metric is essential for tracking the financial performance of your online store.
Source: GA4 (purchase)
Most Clicked Position
Provides insights into the positions of search results that receive the most clicks from within a Builder. This can help optimize your search and product placement strategies.
Source: Tweakwise Event Tag (itemClick)
Top Searches
Lists the most frequent search queries on your site. Understanding what users are searching for can help in inventory management and marketing efforts.
Source: Tweakwise logging
Searches Without Results
Identifies search queries that did not yield any results. This can highlight potential areas for product expansion or improvements in search functionality.
Source: Tweakwise logging
Most Clicked Products
Displays the products that received the most clicks. This helps in identifying popular products and planning inventory accordingly.
Source: Tweakwise Event Tag (itemClick)