The selection for search properties depends on what your shop is all about. Look at your list of most commonly used search terms to see what your visitors typically search for. This list will give you a sense of which of those properties to add.

Properties that we commonly see as search properties are:

• Color
• Category
• Product type
• Material
• Gender
• Trends
• Product number
• Shape
• EAN
• Target demographic
• Keyword
• Target

We do advise against using the description of a product as a search property because that often generates a lot of noise. That's because these texts are often with things like 'These jeans go well with a white top.' This will return the jeans when you search for top.