Introducing URLs that lead to search engine optimized product overview pages is fantastic for marketing campaigns! You can indicate which Tweakwise filters need to be selected in order to select the right products for that page. We call these pages attribute landing pages.

Crosslinking feature

That mechanism works in two ways. You'll land on the page with the right filters from going to that SEO URL. That could happen via a search engine link. But when a customer click through the webshop, navigates to that category and selects filters for which you'd made a landing page, then the SEO-friendly URL will be used (optional).

Recommendations feature

During setting up the landing page content (above and below (product) results), you can also add widgets. Tweakwise has a widget for showing featured products. It allows you to show featured products on an attribute landing page.