Builder works just as easily as Pin, only one level of abstraction higher. In fact, in this tool you place different recommendations, which can thus be filled by different products. Think of:

• Bestsellers
• New
• Popular
• Sale

These recommendations are standard in the module, but can be supplemented with different packages such as wisdom-of-the-crowd data, merchant-specific data and hyper-personalization. 

Simply drag and drop your grid based on the available components. For the empty positions it will then check if you have pinned products and otherwise sort products here according to the valid sorting of that page. 

Products that you have pinned in Pin always have priority over the standard sorting when filling the positions.

In the demo shop you can easily see which products appear in their positions for which reason. In our example, you can see the labels 'Bestselling', Jack & Jones', 'Trending' and 'New' appear at the positions we have set this way. See image below.

Watch the video to learn all about Personal Merchandising.