Nederlands| Metric | Description | Enhanced Ecommerce | Based on |
| ga:pageviews |
The number of times a product was viewed. |
No | URL |
| ga:uniquePageviews |
The number of sessions in which this page was viewed at least once. Every page title + page title combination counts as a unique page view. |
No | URL |
| ga:itemQuantity |
The total number of sales per product. |
No | SKU |
| ga:itemRevenue |
The total revenue of purchased products. |
No | SKU |
| ga:revenuePerItem |
The average revenue per product. |
No | SKU |
| ga:uniquePurchases |
The number of purchased product sets. For example, if a user buys 2 frisbees and 5 tennis balls on your webshop, 2 unique products were bought. |
No | SKU |
| ga:itemsPerPurchase |
The average amount of this item (or a group of items) sold per purchase. |
No | SKU |
| ga:buyToDetailRate |
Unique purchases divided by product detail page views. |
Yes | SKU |
| ga:productDetailViews |
The number of times the user viewed a product detail page. |
Yes | SKU |
| ga:cartToDetailRate |
The percentage shopping cart adds of views of product detail pages. |
Yes | SKU |
| ga:productAddsToCart |
The number of times that a product has been added to the shopping cart. |
Yes | SKU |
| ga:productListClicks |
The number of times that users clicked the product when it was on the product list. |
Yes | SKU |
| ga:productListViews |
The number of times that a product appeared on the product list. |
Yes | SKU |
| ga:productListCTR |
The percentage of users that clicked a product from the product list. |
Yes | SKU |